As an awarded luxury beauty and wellness brand development company, The White Tree is dedicated to creating high-quality products and create longevity into the brands it manages and distributes.

 

Inspired in 2014 and established in 2017 in Greece by Angeliki Filippou, with the vision and mission to create a pioneering skincare brand of luxury, advanced and at the same time natural and sustainable, by touching on customer’s demanding needs from a unique perspective, trusting nature’s potential, using cutting edge biotechnology and handling effectiveness’s dynamics with respect, honesty and clarity. The result was Crocus Collector, shaping a new reality and offering a new dimension in the skincare ritual.

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Within the first year of Crocus Collector  launch, the brand received 3 awards (domestic & international) and an international distinction for the sustainability approach of the brand. At the same time, The White Tree has been honoured with the following awards:

"Best Luxury Beauty Brand Development Company 2021" by Lux Life Magazine
"Best Business & Brand Development Company - Greece 2022" by European Enterprise Awards
"Greece Prestige Awards, 2022-2023" Shortlisted by Corporate Live Wire

"European Enterprise Awards 2023 - Most Innovative Luxury Brand Development & Distribution Company - Greece" by EU Business News

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On top The White Tree Team keeps an eye on the global developments on the Beauty & Wellness industry and acts proactively in order to present and provide prompt access for its customers to pioneering products and concepts based on two main pillars:

Pillar I   Brand Management and Business Development in Greece and Cyprus

Pillar II  Distribution

 

The core of the company is a highly motivated team, with common vision and passion, flexible to adapt to the special needs of each brand by sourcing from the industry each time the appropriate attributes required to fulfill its commitments to our clients.